Raising investment: how to create the perfect pitch deck

Online course


Join Ben Kirby, director at True Global, for an intensive two-hour masterclass on how to pitch for investment.

According to a recent study by Harvard Business School professor Tom Eisenmann, seed investors spend an average of 3.44 minutes looking at a pitch deck. It is vital therefore that anyone looking for startup funding perfects the art of the pitch. This course is perfect for anyone who has started, or is thinking of starting, their own business. 

Pitch decks are key not only for raising cash to fund your business, but also for presenting your business or idea in the best possible way to potential new customers and employees. This live two-hour seminar will cover everything you need to know about writing a pitch deck including structure, format, content and key information you need to include.  It will also cover what investors are looking for when they read a pitch deck so that you can be fully equipped to answer their questions. 

With practical tips on how to present, combined with real life examples of original pitch decks from some of the biggest tech success stories of the past decade, this is a practical masterclass to help you optimise your business proposal for a successful outcome.

You will learn

  • The key attributes of a successful pitch deck including format, structure and content

  • Practical tips on how to pitch and how best to present your business idea

  • Insight into what investors look for when reading a pitch deck and how to increase the chance of securing funding for your business idea

  • Examples of what a good pitch deck looks like and also what to avoid

  • How some of the biggest tech unicorns pitched their business idea to investors

Here’s what previous participants thought of Ben’s pitch deck course last year:

"Ben was great and this course will be the reason I stay subscribed to Times+"

"Extremely relevant and valuable to me. Great to hear it from a subject matter expert"

About your tutor:

Ben is Director of private equity and a member of the Investment Committee at True - Europe’s only retail and consumer specialist that operates across the entire investment vertical. Prior to True, Ben was an investor in the London team at BGF, leading investments into both private and listed businesses. He has also worked within the private equity teams at Greenhill, Goldman Sachs and Octopus Ventures. He started his career at KPMG and is a qualified ACA

Course date: Thursday, January 27, 6.30-8.30pm
Price: £75
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