Developing your personal brand and building influence: two-part masterclass

Online course


Join business leader, author and advisor Allyson Stewart-Allen for a return of this highly interactive two-part masterclass to help identify your skills and personal qualities to build better interpersonal and business relationships.

This highly interactive online programme will help you develop your personal brand in order to build trust and be more successful in how you influence, communicate and negotiate in social or organisational contexts.

This two-part workshop which takes place over a fortnight, is a must for anyone who would like to be more in charge of their personal brand to better inspire and influence within their organisation or professional network.  Allyson has delivered award-winning leadership programmes across the world, and has crafted  this masterclass to inspire and educate at whatever stage of your career you are at.

The online workshops will be a mix of taught content, individual activities and small group work, and will include a self development task to be completed between the sessions.  Participants will apply a variety of learning methods and materials while exploring first-hand, real-life examples of business situations to clarify the concepts presented. The workshop is designed to be engaging, experiential, confidential and effective, and participants will finish the course with an understanding of: 

  • The ways to build more trust from personal and/or professional networks
  • Strategies to be more successful in how you influence, communicate and negotiate
  • How your personal and/or leadership brand can be reflected more consistently and intentionally
  • A brand story that can be told in social and/or business contexts which reveals your values, makes you more relatable and builds your intended brand perceptions

About your tutor

Allyson Stewart-Allen is a renowned advisor, author, speaker and educator whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances and corporate education. She started her career with blue-chip consulting firms PwC, PA Consulting Group and Hay Management Consultants, and now advises boards of directors and corporate leaders as CEO of the consultancy she founded, International Marketing Partners.  Originally from Los Angeles, Allyson has been London-based since 1988, a UK/US dual-national and creator of Evening of Fascinating Women, a high-profile networking event for women leaders.

Here’s what previous participants of Allyson’s personal branding course told us:

"Allyson has a great presence and delivered interesting and quite complex concepts in a clear and interesting way"

"Well structured and able to set myself a clear action plan to build on the learning"

"Good mix of discussion and presentation"

Numbers are limited for this course, which will be taught via Zoom.  Participants will be required to have their microphones and cameras on during the session.

To book tickets, click on 'book online' in the information box. Please note, you will need to be logged in to see the booking button.

If you have any questions about this course, or any others, please email:


1. Tickets may be subject to availability. If so, places are available on first come first served basis. Booking paid in advance and non-refundable.

2. Tickets cannot be resold at a price higher than the face value printed upon them and must not be resold for commercial gain whether to ticket retailers, agents, web companies, ticket touts or otherwise.

3. Full payment on booking.

4. Tickets will be assigned on a first come first served basis only.

5. TNL reserves the right at any time to cancel, modify, reschedule or supersede the event or any aspect of the event, including guest speakers, if, in their sold discretion, the event is not capable of being conducted as specified.

6. Wherever possible changes will be publicised prior to the event and alternative tickets or refunds provided.

7. Other than death or personal injury arising from the acts or omissions of TNL, or their employees, TNL will not be liable for any loss or damage arising out of attendance at the event.

8. Our webinar platform will let us know if you joined the live course. This is so we can see how popular our events are with our subscribers. Your information will be used in accordance with our Privacy Policy

9. By purchasing a ticket under these Terms and Conditions, you agree to respect the ideas of others shared on the course, and not share details of these ideas outside of the class unless you have written permission from the relevant individual.